How To Be An Entrepreneur Who Sleeps (A TrueDark Review)

You know that hard work and sleep don’t commonly go together, right? Ask almost any successful business owner how many hours of sleep they get a night, and you'll probably be laughed at! I'm one to talk. At the exact same time I’m posting to my followers that they should put blue screen devices away an hour before bed, I’m in my bed, with my laptop, in the dark. I feel like an anomaly, not to mention a hypocrite.

A well-rested hypocrite, but still.


I have a history of being a night owl. I spent many many nights staying up hours past a normal human bedtime, working on creative projects. It wasn’t until I improved my sleep habits that I discovered I worked best in the early morning hours. I started going to bed at a decent hour, and although I often still feel tempted to stay up late to work on something I’m too excited about to put down, there’s always this part of me that remembers I must practice what I preach. I can’t inspire others to appreciate and improve their sleep if I’m barely functioning myself.

I won’t tell someone to put their laptop away if I’m on my laptop at night. I won’t preach the importance of leaving your cellphone in another room overnight if I’m posting to Instagram from my bed. I want to give advice that I would take myself. And that is why I fell in love with TrueDark Twilight Glasses.

TrueDark’s website can say it much more eloquently than I ever could, so I’ll let them: When the sun goes down, blue light isn’t the only junk light that can disrupt our sleep cycle. Purples and greens can also throw off our internal body clock. Patented TrueDark® Twilights are the only solution designed to prep your body and mind for sleep by blocking the entire spectrum of light that impacts sleep and performance.


Entrepreneur magazine polled 3 million Twitter followers who own businesses. 28% of entrepreneurs surveyed admitted they get less than 6 hours of sleep per night. 40% said the first thing they do when they wake up is check social media. 49% said checking social media is the last thing they do before going to bed. 14% drink 4 or more cups of coffee per day, and what keeps entrepreneurs up at night? 42% are worrying about running out of money, 14% are stressing out over competitors, and 44% are lying awake with excitement about the next day’s events.

That’s a LOT of junk light exposure, a lot of lying awake, and a ton of caffeine (but that's another blog post altogether!) As an entrepreneur who works on my business during every waking hour, I admit it’s sadly not going to get any better. It's as though people still believe in order to be successful in business, there's no time for sleep. What they don't realize is how much sleep could be contributing to their success if they allowed it. I always say, if you're doing this well on 4-5 hours, imagine how much better life could be on 7-8.

TrueDark Twilights, no matter what hour I finally get myself into bed, are a godsend. I can still write blog posts using my laptop in the evening while saving my eyes from harmful junk light. I can reply to every Instagram comment from my phone until the last moment, and still feel sleepy when it's time to crawl into bed.

I have the Twilight Elite pair, which make me feel like Bono when I wear them. You can get them HERE.

If you wear glasses and want a pair to fit over yours, check out the aptly named FITOVERS.

Shop all the styles OVER HERE. And follow TrueDark on Instagram at: @truedark

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Spring & fall photos of Beth by Melissa McCallum Photography

Winter photos of Beth by Rae Connell Photography

Copyright Beth Wyatt, 2020